It depends on the purpose of your folder structure, but here are the key considerations to help you decide:
✅ Use Separate Subfolders (Recommended when...)
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Country-Specific Content or Legal Differences Matter:
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If the same language is used in multiple countries but the content, regulations, prices, or cultural preferences differ.
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E.g., marketing materials, legal disclaimers, currency, or product availability might vary.
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You Want to Scale or Localize Precisely:
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Having
de-DE
,de-AT
, andde-CH
folders allows you to expand or tweak per market easily in the future.
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Analytics or Reporting by Country is Important:
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Keeping country-specific content in separate folders enables easier tracking (e.g., in Google Analytics or CMS logs).
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You Work with Local Teams or Vendors:
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Separate folders make collaboration cleaner for teams focused on a specific country.
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❌ Use One Folder (Shared Language Folder, e.g., /de/
) if...
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Content is Identical Across Countries:
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If you don't plan to differentiate the experience or offerings between Germany, Austria, and Switzerland.
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You Want to Simplify Maintenance:
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One version is easier to manage if localization is not a priority.
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SEO Doesn’t Require Regional Targeting:
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If search engines or ad targeting don’t need to distinguish between countries.
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🌍 Example Structure Comparison:
Separate:
Shared:
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