A .eu domain can have a slight advantage when ranking within the European Union compared to a generic .com domain, mainly because it signals to search engines that your website is specifically targeting the EU audience.
Here are key points to consider:
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Geotargeting Signal: Google uses domain extensions as a signal for regional targeting. A .eu domain clearly indicates the site’s relevance to the European market, which can help with rankings in EU countries.
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Country Code TLD vs Generic TLD: While .eu is a regional domain (like a country code top-level domain, ccTLD), .com is a generic TLD (gTLD) with no inherent geographic target. Search engines may prioritize ccTLDs or regional TLDs for local searches.
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Other Factors Matter More: Domain extension alone won’t guarantee higher rankings. Content relevance, backlinks, site speed, and user experience play bigger roles in SEO performance.
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Use Case: If your business specifically targets EU customers across multiple countries, a .eu domain can enhance local trust and relevance. But if you aim for a global audience or specific countries outside the EU, a .com might be better.
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Hreflang and Geotargeting: For multilingual/multi-country sites, using hreflang tags and setting geotargeting in Google Search Console are more powerful ways to improve local rankings than just relying on domain extension.
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