To find local keywords for different European cities, the best strategy involves combining keyword research tools, local SEO insights, and native-language nuance. Here's a step-by-step method tailored for European markets:
✅ Step-by-Step: How to Find Local Keywords by City
1. Use Keyword Research Tools with Localized Data
Tools like these allow country and city-level targeting:
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Google Keyword Planner (free with a Google Ads account)
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Set the target location to a specific city (e.g., "Berlin") and language ("German")
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Use seed terms (e.g., "restaurant", "hotel", "plumber")
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Ahrefs / Semrush / Ubersuggest / SE Ranking
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Search volume and keyword difficulty per city (to an extent)
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Find long-tail local queries: e.g., "beste Zahnarzt in München"
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2. Use Google Search + Autocomplete (City-Based)
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Set your browser’s location manually (or use a VPN) to a target city
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Type in broad keywords (e.g., “Friseur”) and see what Google autocompletes:
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E.g., “Friseur Berlin günstig”, “Friseur Berlin ohne Termin”
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3. Look at “People Also Ask” and “Related Searches”
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Scroll to the bottom of Google search results and see related terms
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These are often hyper-local and based on real user queries
4. Use Google Trends (City-level Filter)
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Set region to the country and drill down to cities
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Compare interest over time and find trending local terms
5. Local Business Reviews and Directories
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Search city-specific review sites like:
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Yelp, TripAdvisor, Google Maps reviews
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Local platforms: e.g., PagesJaunes (France), Gelbe Seiten (Germany)
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Look at common phrases and keywords customers use in reviews
6. Use Local Forums or Facebook Groups
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Reddit city subreddits (e.g., r/paris, r/berlin) or city-based Facebook groups
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See how locals phrase things and what services/products they look for
🎯 Keyword Types to Target Locally
| Keyword Type | Example (City: Munich) |
|---|---|
| Branded | "Zahnarzt Dr. Müller München" |
| Geo-Modified | "beste Zahnarzt München Schwabing" |
| Service + Location | "Notdienst Klempner München" |
| Questions | "Wie finde ich einen guten Friseur in München?" |
| Events/Things To Do | "Was tun in München am Wochenende?" |
Bonus: Multilingual/Regional Nuance
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Germany vs Austria vs Switzerland → the same service might use slightly different terms.
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E.g., “Zahnarzt” vs. “Zahnpraxis” vs. “Zahnarztpraxis”
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Use language-specific keyword variants for each market.
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