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What are the main types of SEO?


 Great question! SEO isn’t just one thing—it’s made up of several types, each focusing on a different part of making your site rank better in search engines.

Here are the main types of SEO:


1. On-Page SEO

👉 Focuses on content on your website.

  • Optimizing titles, headings, and meta descriptions

  • Using keywords naturally

  • Improving internal linking

  • Optimizing images

  • Ensuring good content structure


2. Off-Page SEO

👉 Focuses on actions outside your site to improve trust and authority.

  • Building high-quality backlinks

  • Social media sharing

  • Influencer marketing

  • Guest posting

  • Brand mentions


3. Technical SEO

👉 Focuses on how your website is built and how search engines crawl it.

  • Website speed and performance

  • Mobile-friendliness

  • Secure site (HTTPS)

  • XML sitemaps

  • Robots.txt

  • Fixing crawl errors


4. Local SEO

👉 Helps your business appear in local searches like “pizza near me.”

  • Optimizing your Google Business Profile

  • Getting local citations (name, address, phone)

  • Local backlinks

  • Managing reviews

  • Geo-targeted keywords


5. E-commerce SEO

👉 Tailored SEO for online stores.

  • Optimizing product pages

  • Category and filter handling

  • Rich snippets/schema for products

  • Handling out-of-stock pages


6. Mobile SEO

👉 Makes sure your site works well on phones and tablets.

  • Responsive design

  • Fast mobile load times

  • Click-friendly navigation

  • Mobile-first indexing


7. Content SEO

👉 Creating content that ranks and engages.

  • Targeting user intent

  • Using topic clusters and pillar pages

  • Freshness and relevance

  • Structured formatting (H1s, bullet points, etc.)


8. Voice Search SEO (Optional but growing)

👉 Optimizing for how people speak when using voice assistants.

  • Conversational keywords

  • Answering common questions (FAQs)

  • Featured snippets optimization


Want help choosing which one to focus on for your site? Or a quick checklist for each type?

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