Great question! SEO isn’t just one thing—it’s made up of several types, each focusing on a different part of making your site rank better in search engines.
Here are the main types of SEO:
1. On-Page SEO
👉 Focuses on content on your website.
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Optimizing titles, headings, and meta descriptions
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Using keywords naturally
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Improving internal linking
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Optimizing images
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Ensuring good content structure
2. Off-Page SEO
👉 Focuses on actions outside your site to improve trust and authority.
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Building high-quality backlinks
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Social media sharing
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Influencer marketing
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Guest posting
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Brand mentions
3. Technical SEO
👉 Focuses on how your website is built and how search engines crawl it.
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Website speed and performance
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Mobile-friendliness
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Secure site (HTTPS)
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XML sitemaps
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Robots.txt
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Fixing crawl errors
4. Local SEO
👉 Helps your business appear in local searches like “pizza near me.”
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Optimizing your Google Business Profile
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Getting local citations (name, address, phone)
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Local backlinks
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Managing reviews
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Geo-targeted keywords
5. E-commerce SEO
👉 Tailored SEO for online stores.
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Optimizing product pages
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Category and filter handling
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Rich snippets/schema for products
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Handling out-of-stock pages
6. Mobile SEO
👉 Makes sure your site works well on phones and tablets.
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Responsive design
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Fast mobile load times
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Click-friendly navigation
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Mobile-first indexing
7. Content SEO
👉 Creating content that ranks and engages.
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Targeting user intent
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Using topic clusters and pillar pages
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Freshness and relevance
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Structured formatting (H1s, bullet points, etc.)
8. Voice Search SEO (Optional but growing)
👉 Optimizing for how people speak when using voice assistants.
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Conversational keywords
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Answering common questions (FAQs)
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Featured snippets optimization
Want help choosing which one to focus on for your site? Or a quick checklist for each type?
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