What is technical SEO?

Technical SEO is all about making sure your website is built in a way that search engines can easily crawl, index, and understand it.

Think of it as the behind-the-scenes foundation of your site — you can have amazing content, but if your site is slow, broken, or confusing to search engine bots, your rankings can suffer.

🛠️ What Technical SEO Includes:

🔍 1. Crawling & Indexing

Making sure search engines can access your pages
Using robots.txt to guide crawlers
Submitting an XML sitemap
Preventing indexing of duplicate/thin content

⚡ 2. Website Speed & Performance

Reducing load times
Compressing images and files
Leveraging browser caching
Using a Content Delivery Network (CDN)

📱 3. Mobile-Friendliness

Using responsive design
Ensuring good layout and usability on mobile
Passing Google’s mobile usability tests

🔒 4. Site Security (HTTPS)

Using an SSL certificate (HTTPS instead of HTTP)
Avoiding mixed content issues

🔗 5. Site Architecture

Clean URL structure (e.g. /products/shoes/nike instead of /123abc)
Proper internal linking
Flat structure (important pages are only a few clicks from the homepage)

🧭 6. Structured Data & Schema Markup

Using schema to help search engines understand content
Enables rich snippets (like ratings, recipes, product info)

🧱 7. Fixing Errors

Dealing with broken links (404 errors)
Handling redirects properly (301, 302)
Avoiding duplicate content (with canonical tags)

🔎 8. Core Web Vitals

Google's performance metrics focused on:
- LCP (Largest Contentful Paint)
- FID (First Input Delay)
- CLS (Cumulative Layout Shift)

🚀 Why Technical SEO Matters:

Even if your content is perfect, poor technical SEO can prevent your site from ranking. It’s the foundation that supports everything else in your SEO strategy.

Want a quick technical SEO checklist or a tool recommendation to audit your site?