What is a SERP (Search Engine Results Page)?

A SERP, or Search Engine Results Page, is the page that appears after a user submits a query to a search engine. It displays a list of results relevant to the query, which may include:

- **Organic search results:** These are listings based on their relevance and SEO optimization.

- **Paid advertisements:** These are sponsored links that appear at the top or bottom of the page.

- **Local listings:** Information about nearby businesses related to the search.

- **Rich snippets:** Enhanced results that may include images, ratings, or other information.

- **Knowledge panels:** Information boxes that provide quick facts about a subject, often pulled from various sources.

The layout and content of a SERP can vary based on the query and the search engine used. The aim is to provide users with the most relevant information quickly.