Where can I find competitive keywords specific to the European market

 

✅ 1. Use Keyword Research Tools with European Market Filters

These tools let you filter by country, language, and often by region or city:

Tool	What It Offers for Europe	Notes
Semrush	Country-specific keyword data across all EU nations	Includes competitor keyword analysis
Ahrefs	Search volume, keyword difficulty, and SERP data per country	Strong backlink data for competitive research
Google Keyword Planner	Free tool with region and language targeting	Use a Google Ads account; ideal for base data
SEMrush Traffic Analytics	See which keywords send traffic to competitors in each country	Paid feature
Ubersuggest	Budget-friendly tool with European targeting	Good for small business use cases
Sistrix (especially strong in DACH markets)	German SEO visibility and keyword performance	Very localized data for DE, AT, CH
SEOZoom (Italy), Yooda Insight (France), Serpstat (Eastern Europe)	Country-specific SEO tools	Deep niche coverage for those languages

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✅ 2. Spy on Competitors’ Local Keywords

Steps:

1. Enter your local competitors' URLs into Ahrefs/Semrush

2. Filter keywords by:

   • Country (e.g., France, Germany, Netherlands)

   • Language

   • Top Pages → to find keywords driving traffic

3. Check:

   • Ranking keywords

   • Featured snippets or local packs

   • SERP features (shopping ads, map listings, etc.)

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✅ 3. Leverage Google Tools for Localized Keyword Discovery

• Google Trends: Choose a specific country or city, and compare keyword interest over time.

• Google Search Console: If your site is already active, it will show actual keywords and countries where you're gaining impressions.

• Google Autocomplete & People Also Ask: Use a VPN or set your browser location to simulate searches from a specific country.

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✅ 4. Use Local Marketplaces & Directories

These can show real keyword demand in local terms:

• Amazon Europe (e.g., amazon.de, .fr, .it): Use Amazon search suggest and tools like Keyword Tool Dominator or Helium 10 (localized)

• Local classifieds or services (e.g., Leboncoin.fr, Willhaben.at, OLX.pl)

• Google Maps + Reviews: Extract local phrases customers use (e.g., “friseur berlin günstig”)

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✅ 5. Check Language Nuance in Competitive Keywords

Same-language markets use different terms:

• Germany: “Handyvertrag”

• Austria: “Mobilfunkvertrag”

• Switzerland: “Natel-Abo” (Swiss-specific word for mobile contract)

➡️ So don’t just translate — localize based on regional terminology.

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✅ 6. Bonus: Use Chrome Extensions to Analyze SERPs Quickly

• Keywords Everywhere – Real-time keyword volumes for Google (country-specific)

• SEO Minion – Checks hreflang, on-page SEO, and SERP previews

• Surfer SEO – SERP analysis based on European markets